FleurDeForce for Eylure: My NEW Collection!

August 17, 2015 Fleur DeForce
I'm so excited to finally be writing this post! Many months ago, I had my first meeting with Eylure. Being asked to have a meeting with a brand I use regularly and adore was fabulous enough, but when they then asked me how I would feel about creating my own range with them, I couldn't quite believe it. The following months were a whirlwind of design meetings, photo shoots and endless emails. I'm so unbelievably proud to share the result with you today.
The collection itself consists of four designs, all inspired by styles that I personally look for when shopping for lashes...


Each design is of the quality you'd expect from Eylure (i.e. the best on the market, in my opinion at least!) Each of the strip lashes is attached to the tray by a light sticky pad. A signature feature of Eylure's lashes, I love this as it stops the band from becoming miss-shapen when you remove them from the packaging. Each of the lashes are also made with stone ground, tapered lash tips. This is a new technology for Eylure, and I feel pretty honoured that they've let me use it for this collection, as it makes such a subtle, yet noticeable difference to how natural the lashes look. I think together they make the perfect lash wardrobe, and I hope that those of you who decide to try any of the styles out love them as much as I do!

So let's take a look at each of the designs a little more closely...

'Fleur Loves' - As the name would suggest, these are my personal favourite lashes in the line up (I hate to choose favourites, but I simply adore these lashes!) They are 3/4 length strip lashes, so you won't need to trim them to get the perfect fit. They have a semi-dramatic flare on the outer corners, so look perfect with a cat eye or liquid liner. The design itself is quite textured and messy, adding serious drama to your eye makeup. They also have a super lightweight, invisible band so are almost undetectable on the eyes and even better, they are so light you can barely feel them when you're wearing them, making these my perfect day-to-night lashes. I can literally wear these all day and forget I have them on, they are the most comfortable lashes I've ever worn.
'Simply Fleur' - Next up are the most demure lashes in the collection. These are a lightweight strip lash, again with an invisible band for subtle enhancement of your natural lashes. The band itself is 'petite' (something I learnt about in the design process, it basically means it's shorter than full length lashes, so some people might not have to trim these either, I don't). These are perfect daytime lashes for those of you who are lash enthusiasts and wear them every day, or the perfect first lash for those who have been scared of wearing falsies in the past. 
'Couture Fleur' - Next up for the individuals. I've been obsessed with Eylure's indiviual cluster lashes for quite some time now, but I always end up using all the medium length ones and throwing the pack away without finishing the short and long ones. Therefore the first thing I did when designing my own individual lashes was to change the ratio of lengths to 2/3rds medium, the rest short, with a few long ones for the very outer corner of the eye. The second change we made was to make them knot free. This means that the lashes are stuck together at the base (rather than tied) so you loose that tell-tale little black dot on the lash line that is created by the knot. Then we added a couple of extra hairs in to each cluster to make them look fuller, and the resulting effect is a customisable lash look that is virtually undetectable. I also love that they come with special glue that (different to the latex glue that comes with strip lashes) is designed to stick to the base of your natural lashes (rather than the skin) and will therefore last for 2-3 days (perfect for special occasions, festivals, romantic weekends away or just looking fabulous in general!) The pack also comes with a vial of oil-based remover, so you can take them off when you want to (quick tip: to make them last the full 2-3 days, don't use any oil-based face products, and be very careful when removing your other makeup).
'Fleur & Fabulous' - Last but not least, the most dramatic lash of the bunch. These are my ultimate girls night out lashes. They are dark and dramatic with a unique woven effect at the base of the lashes for added depth. The thicker black band makes them easy to apply, and they look absolutely killer with a smokey eye. I think these are the perfect choice for lash lovers, as they are something a little different to what is usually available in the shops. The tapered tips add a little softness to the look and balance out the lash really nicely I think.
The collection will be available exclusively in Boots stores across the UK and online (hereNOW! The prices range from £5.25 for 'Fleur Loves' to £6.95 for the 'Couture Fleur' individuals. There have also been lots of questions about international availability. I can confirm that they will be available in the US early next year, and we are still confirming in which retailers, and international availability elsewhere. I'm HOPING to get them released in Australia and Canada too so I will keep you updated on that. They should also be coming soon to feelunique.com (who offer international delivery!) so those of you who live elsewhere, and want to get your hands on them ASAP, that will be the quickest way! I really am so proud of this range, I can't wait to hear what you guys think of them!

I also have to say a huge thank you to each and every one of you that has supported me over the past six years. Opportunities like this would not come around without your continued support of what I do online, so THANK YOU! I hope you love the collection.

UPDATE! Due to much demand for specific store info on Twitter, here's a list of all the stores that will be stocking the range (please note, these will be rolling out over the next few days, they still may not be available in some stores till the 24th!)

Stores, alphabetically:
A:
Aberdeen Bon Accord Ctr 
Aberdeen Garthdee Rd Rp 
Aberdeen Union Sq Sc    
Aldershot Wellington Ctr
Alfreton High St        
Altrincham Rp           
Altrincham Stamford Qtr 
Arbroath High St        
Ashford High St Kent    
Ashford Rp Kent         
Ashton Ul Staveleigh Way
Athlone Golden Isle Sc  
Aylesbury Hale Leys Sc  
Ayr High St
B:        
Ballina                 
Ballincollig Main Street
Ballymena Tower Sc      
Banbury Castle Quay     
Banbury Cross RP        
Bandon South Main Street
Bangor Cd Main St       
Bangor Gw 277 High St   
Banstead 85-87 High St  
Barnsley Cheapside      
Barnstaple High St      
Basildon Mayflower Rp   
Basildon Town Sq        
Basingstoke Chineham Sc 
Basingstoke Old Mall    
Bath Southgate Centre   
Bedford Harpur Ctr      
Bedford Interchange Rp  
Belfast Boucher Road    
Belfast Castle Court    
Belfast Donegal Place   
Belfast Forestside Sc   
Bexhill Ravenside Rp    
Bexleyheath Broadway Sc 
Birkenhead Grange Rd    
Birm Fort Dunlop        
Birmingham Bull Ring Sc 
Birmingham Erdington    
Birmingham High St      
Bishop Auckland SP      
Bishop Auckld Newgate St
Bishopbriggs Strath Rp  
Bishops Stort Potter St 
Blackburn Cobden Court  
Blackburn Townsmoor Rp  
Blackpool Bank Hey St   
Blackrock Frascati SC   
Blanchardstown 223 Ctr  
Bletchley Beacon Rp     
Bognor Regis London Rd  
Bolton Gates Sc         
Bolton Middlebrook Rp   
Bolton Trinity Street Rp
Borehamwood Rp          
Boston Market Place     
Bournemouth Boscombe    
Bournemouth Castle P Sc 
Bournemouth Cmmercial Rd
Bracknell Princess Sq   
Bradford Darley St      
Bradford Forster Sq     
Bray Main Street        
Brentwood High St       
Bridgend Caroline St    
Bridgwater Fore St      
Brighton North St       
Bristol Avon Meads Rp   
Bristol Bradley Stoke   
Bristol Broadmead       
Bristol Clifton Down Ctr
Bristol Cribbs Causeway 
Bristol Eastgate Rp     
Bristol Emerson Green   
Bristol Imperial Rp     
Bristol Longwell Green  
Broadstairs Westwd Cross
Bromborough Croft Bp    
Bromley The Glades Sc   
Bromsgrove High St      
Burgess Hill Market Pl  
Burnley St James St     
Burton On T Coopers Sq  
Bury St Edmunds Cornhill
Bury The Mall
C:           
Camberley Obelisk Way   
Cambridge Newmarket Rd  
Cambridge Petty Cury    
Cannock Church St       
Cannock Orbital Rp      
Canterbury Riverside Rp 
Canterbury Whitefrs Sc  
Cardiff Bay Rp          
Cardiff Queen St        
Cardiff St Davids 2     
Cardiff Ty Glas Rp      
Carmarthen Red St       
Castlebar Hopkins Rd    
Catterick G Princes Gate
Chatham Pentagon Ctr    
Chelmsford Chelmer Vill 
Chelmsford High Chelmer 
Cheltenham Gallagher Rp 
Cheltenham High St      
Cheshunt Brookfield Ctr 
Chester Broughton Sc    
Chester Foregate St     
Chester Greyhound Rp    
Chesterfield Low Pavemnt
Chichester North St     
Clacton 54 Pier Av      
Colchester Lion Walk    
Coleraine Church St     
Congleton Retail Park   
Corby The Peel Centre RP
Cork Blackpool RP       
Cork Half Moon St       
Cork Mahon Point        
Cork Patrick St         
Coventry Arena Rp       
Coventry Central 6 Rp   
Coventry Lower Precinct 
Coventry Warwickshire SP
Crawley County Mall     
Crayford Towers Rp      
Crewe Grand Junction Rp 
Croydon Valley Plaza Rp 
Croydon Whitgift Sc
D:     
Darlington Northgate    
Dartford Bluewater Park 
Dartford High St        
Denton Crownpoint Rp    
Derby Intu Shopping Ctr 
Derby Kingsway Retail Pk
Derby Wyvern Rp         
Dereham Market Place    
Dewsbury Prince Of Wales
Doncaster Frenchgate Ctr
Doncaster Wheatley Hall 
Dorking High St         
Dover Biggin St         
Drogheda Laurence Sc    
Droitwich St Andrews Sq 
Dublin Grafton Street   
Dublin Jervis Sc        
Dublin Liffey Valley    
Dublin Lower Baggot St  
Dublin Nutgrove Ctr     
Dublin Omni Centre      
Dublin St Stephens Green
Dublin Swords Pavilions 
Dudley Merry Hill Centre
Dumfries High St        
Dun Laoghaire Bloomflds 
Dun Laoghaire Glenageary
Dundalk The Marshes Sc  
Dundee High St          
Dundee Kingsway West RP 
Dundrum Town Ctr        
Dunfermline Kingsgte Ctr
Durham City Retail Park 
Durham Pity Me Arnisn Rp
E:
East Grinstead London Rd
East Kilbride Kingsgt Rp
East Kilbride The Plaza 
Eastbourne Arndale Ctr  
Eastbourne Sovereign Rp 
Eastleigh Swan Centre   
Edgware Broadwalk Sc    
Edinburgh 101Princes St 
Edinburgh Craigleith    
Edinburgh Fort Rp       
Edinburgh Gyle Centre   
Edinburgh Ocean Term Sc 
Edinburgh Straiton Rp   
Elgin High St           
Elgin Springfield Rp    
Ellesmere Prt Cheshr Oak
Ely Market St           
Enfield Retail Park     
Enniskillen Townhall St 
Epping High St          
Epsom Ashley Ctr        
Evesham Retail Park     
Exeter Exebridge Ctr    
Exeter High St          
Exmouth Magnolia Walk
F:   
Falkirk Central Rp      
Falkirk High St         
Fareham Westbury Mall   
Fareham Whiteley Vill SC
Farnboro Blackwtr Rp    
Farnborough Princes Mead
Farnham The Borough     
Fleet Rd                
Folkestone Sandgate Rd  
G:
Galway Shop St          
Galway Shopping Centre  
Gateshead Metro Centre  
Gateshead Team Valley Rp
Gateshead Trinity Square
Glasgow 200 Sauchiehall St
Glasgow Braehead Centre 
Glasgow Buchanan Gallery
Glasgow Enoch Sq        
Glasgow Fort            
Glasgow Silverburn Sc   
Glasgow West End Rp     
Glenrothes Lyon Square  
Gloucester Eastgate St  
Gloucester Quedgeley RP 
Gorey Main Street       
Grantham High St        
Gravesend St George Sc  
Great Yarmouth Market Sc
Greenford Westway Rp    
Grimsby Friargate       
Guernsey St Peter Port  
Guildford High St    
H:   
Halifax Market St       
Hamilton Palace Twers Rp
Hamilton Regent Way     
Harlow Broadwalk        
Harrogate Cambridge St  
Harrow St Anns Sc       
Harrow St George Sc     
Hartlepool Anchor Rp    
Hastings Kingswalk      
Haverfordwest Withbsh Rp
Hayle West Cornwall Sc  
Haywards Heath South Rd 
Hemel Hempstead Marlowes
Hereford High St        
High Wycombe Eden Ctr   
Horsham Swan Walk       
Hounslow High St        
Huddersfield King St    
Hull Kingswood Rp      
I: 
Ilford 177 High Rd      
Inverness Eastgate Sc   
Inverness Retail Park   
Ipswich Tavern St       
Irvine Fullerton Square 
Isle Of Man Douglas     
Isle Wight Newport Hghst
J:
Jersey St Helier Qun St
K: 
Keighley Airdale Ctr    
Kendal Stricklandgate   
Kenilworth Talisman Sq  
Kettering Gold St       
Kiddermnstr Weavers W Rp
Kilkenny High St        
Kilkenny MacDonagh SC   
Kilmarnock King St      
Kings Lynn High St      
Kingston U Thms Bntls Sc
Kingston U Thms Union St
Kirkcaldy Fife Cntral Rp
Kirkcaldy High St       
Knaresborough St James
L:  
Lancaster St Nicholas   
Leamington Spa Parade   
Leamington Spa Shires Rp
Leeds Birstall Rp       
Leeds Colton Rp         
Leeds Crown Point Sc    
Leeds Trinity           
Leeds White Rose Sc     
Leicester Fosse Park    
Leicester Gallowtree Gt 
Leicester Thurmaston Sc 
Letterkenny Lwr Main St 
Letterkenny Retail Park 
Limerick Childers Rp    
Limerick Cresent Ctr    
Limerick William St     
Lincoln Carlton Ctr     
Lincoln High St         
Lisburn Sprucefield Sc  
Liverpool Aintree Rp    
Liverpool Church Street 
Liverpool Clayton Sq Sc 
Liverpool New Mersey Rp 
Livingston Almndvale Ctr
Llandudno Retail Park   
Llandudno Victoria Ctr  
Llanelli Parc Trostre Rp
Llanelli Vaughan St     
Llantrisant Talbt Grn Rp
London Beckton Gallions Rp
London Charlton Grnwich Rp
London Hammersmith King St
London Putney 45-53 Hgh St
London Wimbledon Ctr Court
London Wood Green High Rd 
London 508-520 Oxford St
London Balham High Rd   
London Brent Cross Sc   
London Canary Whf Canada
London Canary Whf Jubile
London Chelsea 60 Kings 
London Clapham Falcon Ln
London Colliers Wood    
London Colney           
London Ealing 35Broadway
London Enfield Plce Gdns
London Fulham Broadwy Rp
London Gloucester Road  
London Holloway Rd      
London Kensington       
London Kew              
London Kilburn          
London Lewisham         
London Moorgate Hghst   
London Notting Hill Gate
London Queensway        
London Sedley Place     
London Stratford City   
London Tooting          
London Wandsworth       
London Waterloo Station 
London Wembley High Rd  
London White City Sc    
London Woolwich         
Londonderry Cresnt Rp   
Londonderry Foyleside Sc
Loughborough Market Pl  
Luton The Mall          
Lymington High St   
M:    
Macclesfield Grosvenor  
Macroom Fair Green Plaza
Magherafelt Meadow Ln Sc
Maidenhead High St      
Maidstone Fremlin Walk  
Maidstone King St       
Mallow Davis Street     
Malvern Enigma Rp       
Manch Piccadilly Station
Manch Walkden Ellesmr SC
Manchester Fort         
Manchester Market Street
Manchester Trafford Ctr 
Manchester Trafford Rp  
Mansfield 4 Seasons Ctr 
Mansfield St Peters Rp  
Marlow Market Sq        
Maynooth Carton Park    
Merthyr Tydfil Cyfarthfa
Middlesbro Cleveland Ctr
Milton Keynes Crown Walk
Milton Keynes Kingston  
Milton Keynes Westcroft 
Mold 19-21 High St      
Monaghan Sc             
Montrose High St        
Mullingar Habour Pl Sc  
N:
Naas Monread Sc         
Navan Sc                
Neath Water St          
Newark Northgate Rp     
Newark Stodman St       
Newbridge Whitewater SC 
Newbury Northbrook St   
Newbury Retail Park     
Newcastle Eldon Sq      
Newcastle Kingston Sc   
Newcastle U Lyme High St
Newmarket High St       
Newport Gwent Commercial
Newport Rp Gwent        
Newton Abbot Courtney St
Newton Abbt Greenhill Rp
Newtownabbey Ctr        
North Shield Silvrlnk Rp
Northampton Riverside Bp
Northampton Sixfields RP
Northampton The Parade  
Norwich Castle Mall     
Norwich Chapelfield     
Norwich London St       
Norwich Longwater RP    
Norwich Riverside Rp    
Nottingham Arnold       
Nottingham Broadmarsh   
Nottingham Giltbrook Rp 
Nottingham Riverside Rp 
Nottingham Victoria Ctr 
Nottm Netherfield Vic Rp
Nuneaton Market Place

O:   
Oldham Elk Mill Cntr Rp 
Oldham Town Sq Sc       
Omagh High St           
Orpington High St       
Oswestry Church St      
Oxford Cornmarket St    
Oxford Cowley Rd        
Oxford Cowley Rp        
P:
Paisley Sc              
Penzance Market Jew St  
Perth High St           
Peterborough Serpentine 
Peterbrgh Queensgate Ctr
Petersfield High St     
Plymouth Drake Circus   
Pontefract Beastfair    
Pontypridd Taff St      
Poole Commerce Centre   
Poole High St           
Portlaoise Town Centre  
Portsmouth Commercial Rd
Prescot Cables Rp       
Prestatyn Shopping Park 
Preston Capitol Rp      
Preston Deepdale Rp     
Preston Fishergate 
R:     
Reading Broad St        
Reading Calcot          
Reading Oracle Ctr      
Redditch Kingfisher Sc  
Redhill High St         
Retford Carolgate       
Richmond Lndn George St 
Ripon Market Place West 
Rochdale Royal Exchng Sc
Romford The Brewery     
Romford The Liberty     
Roscommon Main St       
Rotherham Retail World  
Rugby Junction One Rp
S:   
Sale The Mall           
Salford Regent Park     
Salisbury Silver St     
Scarborough Westborough 
Scunthorpe High St      
Scunthorpe Nrth Lincs SP
Sheffield Crystal Pks Rp
Sheffield Heeley Rp     
Sheffield High St       
Sheffield Meadowhall Sc 
Shepton Mallet Townsend 
Shrewsbury Meole Brace  
Shrewsbury Pride Hill   
Sleaford Southgate      
Slough Bath Road RP     
Slough High St          
Smethwick Windmill RP   
Solihull Mell Square    
Solihull Sears Rp       
Southampton Above Bar St
Southampton West Quay   
Southend The Royals Sc  
Southport Central Sc    
Southport Chapel St     
St Albans St Peters St  
St Andrews Market St    
St Helens Church St     
St Helens Ravenhead Park
St Neots High St        
Stafford Queens Rp      
Staines Two Rivers Rp   
Stevenage Queensway     
Stevenage Roaring Meg Rp
Stirling Thistle Ctr    
Stockport Merseyway     
Stockton On Ts Tside Rp 
Stoke On T Hanley       
Stoke On Trent Festvl Rp
Stratford U Avon Bridge 
Stratford U Avon Maybird
Sunderland The Bridges  
Sutton Cold Gracechch Sc
Sutton Cold Prc Alice Dr
Sutton Surrey High St   
Swansea Fforest Fach Rp 
Swansea The Quadrant    
Swindon Brunel Plaza    
Swindon Greenbridge Rp  
Swindon Orbital Rp      
T:
Tallaght 245 Square Sc  
Tamworth Ankerside Ctr  
Tamworth Ventura Rp     
Taunton High St         
Telford Forge Rp        
Telford Nth Sherwood St 
Telford Wrekin Rp       
Thurles Sc              
Torquay Wren Rp         
Tralee Central Plz      
Trowbridge Gateway      
Truro Pydar St          
Tunbridge W Calverley Rd
U:
Uxbridge Chimes Sc     
V: 
Virtual Stores          
W:
W Thurrock Junction Rp  
W Thurrock Lakeside Sc  
W Wickham Station Rd    
Wakefield Kirkgate      
Walsall Park Place      
Walton On Thames High St
Warrington Gemini Retail
Warrington Golden Square
Waterford Georges Crt Sc
Waterlooville London Rd 
Watford The Harlequin   
Watford Waterfields Rp  
Wednesbury Gallagher Rp 
Wellingbrgh Swansgate Sc
Welwyn Howardsgate      
West Brom Grt Bridge St 
West Brom Sandwell Ctr  
Weston Sm High St       
Weston Sm Locking Castle
Wexford High St Nth     
Whetstone High Rd       
Widnes Shopping Park    
Wigan Grand Arcade Sc   
Wigan Leigh             
Wigan Robin Park        
Winchester High St      
Windsor Peascod St      
Witney High St          
Woking Commercial Way   
Wokingham Market Place  
Wolverhmptn Dudley St   
Worcester High St       
Worthing Montague St    
Wrexham Eagles Meadow   
Wrexham Rp
Y:              
Yeovil Middle St        
Yeovil The Peel Ctr     
York 43 Coney Street    
York Monks Cross Rp     

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